We Feel Your Pain

Apart from a well-described item in a “lost” poster, an even better way to get the help of the crowd to return your lost item is by using emotions. An individual who had lost a wallet, perhaps on the way to work, had posted a quirky advertisement. The wallet did not seem that important; the owner wanted his driver’s license back, though.

The individual’s second statement is highly relatable: please don’t make me go back to the DMV (Department of Motor Vehicles); it’s an evil place. These bureaucratic offices often incite a degree of fear because of standing in a line for hours on end. The word “evil” might not refer to the entire DMV alone but maybe to the few grumpy employees.